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Marketing Communications Firm, Weber Shandwick Worldwide One of the charter tenants of the new Tide Point office complex in Locust Point, the Baltimore office of Weber Shandwick Worldwide is an anchor company on Baltimore's Digital Harbor -- which is only fitting for a marketing communications firm that boasts the largest network of technology communications professionals in the world. Weber Shandwick Worldwide, originally founded in 1956 as the Sandler Group, has a long history of providing integrated communications programs that produce results for clients. The Baltimore office is headed by Kevin O'Keefe, Charles Fitzgibbon and Brian Hartlove. O'Keefe, Managing Director, is nearing his 25th anniversary with the Baltimore office. A former reporter and editor, he has developed special expertise in strategic planning and in crisis communications management. Executive VP, Fitzgibbon, has seen his work honored with the prestigious national Silver Anvil award for public relations excellence and has been recognized by the profession with numerous other national, state and regional awards during his 20-year career. Hartlove, VP and Director, handles the interactive marketing efforts of the Baltimore office. Weber Shandwick Worldwide tailors total integrated communications programs for clients, providing a diverse array of services — advertising, media buying and planning, public relations, public affairs, graphic and web site design, crisis management and a full suite of Interactive marketing services. Weber Shandwick's integrated approach has utilized both traditional and new media communications for global brands such as Dun & Bradstreet, Eastman Kodak, General Motors e-GM, Hewlett-Packard, Hitachi, Microsoft, Monster.com, Northwest Airlines and Verizon Wireless, as well as many Maryland-based companies. Weber Shandwick Worldwide is part of the Interpublic Group of Companies, Inc., a Fortune 500 company that ranks among the largest and most successful organizations of advertising agencies, public relations firms and marketing communications companies. Most recently, Interpublic Group acquired True North, a multi-billion dollar advertising and marketing communications company. This acquisition makes Interpublic Group the world's largest advertising and marketing conglomerate, expanding the wide range of resources and services Weber Shandwick can provide to clients in Baltimore and around the globe. Some of the projects recently completed by Weber Shandwick Interactive include: Developing comprehensive online press kit materials for Hewlett-Packard, marking the announcement of its new netserver solutions and storage products. Launching the Kodak mc3 multimedia device, the first portable video, MP3 player and digital camera in one with a variety of interactive marketing collateral. The development and launch of an extensive new Web site for New York-based EMEX Corporation, an energy technologies and resource development company. http://baltimore.webershandwick.com
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