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Strategic Communications Group Forms a Network of Relationships Prospective clients often base their selection of public relations and marketing representation on the agency with which they feel most comfortable. Strategic Communications Group, Inc. (Strategic) has elevated the selection of PR agencies from a decision based on comfort to one based on value to the client. That value includes access to market forces that facilitate capital formation, customer acquisition, and strategic partnerships. Based in Silver Spring, Strategic combines a concept-driven and context-based brand of public relations with a proprietary network of relationships that it has built. This combination has proven to help clients be more successful in achieving their sales, partnership, M&A, financing and other business goals. Strategic represents both publicly-traded and privately-held mid- market firms ($50M to $1B in revenues), business lines/divisions of Global 2000 companies, and emerging players in growth-oriented industries. The agency's clients are located in Baltimore, DC and Virginia and include Alabanza and BulkRegister (both located in downtown Baltimore), Baltimore-based iAuto Mortgage, American Management Systems, Unisys, Veridian, Software AG, Invensys Software Systems and Advanced Solutions International. Together, these clients account for over $10B in annual business in the technology, software, Internet and telecommunications sectors. Each year, Strategic invests time and resources developing and expanding its network of relationships, which includes professional organizations, corporate and client relationships, individuals, venture capitalists and investment bankers, the media, and industry analysts. Strategic adds value to each client engagement by leveraging its industry knowledge and extensive market relationships to enable clients to more quickly identify market opportunities, market trends and business intelligence. For example, in the course of Strategic's relationship with BulkRegister, the agency was able to provide BulkRegister with a candidate to fill an opening in the company's marketing department. Tom D'Alleva, a longtime Strategic relationship, was hired as BulkRegister's vice president of marketing in Fall 2001. Strategic helped BulkRegister speed up the search process and saved money that would have otherwise gone to a recruiter. Strategic's Founder, President and CEO Marc Hausman has guided the company from a start-up to a regionally respected agency with a multi-million dollar valuation. Marc has been the driving force behind the agency's philosophy of concept-driven and context-based public relations and marketing augmented by a network of relationships. A Maryland native, Marc is a frequently consulted and often quoted regional authority on communications programs that help companies achieve business goals. Marc sits on the Executive Committee of the Potomac Council of the AeA and has been featured in a number of industry and local business publications, including Maryland Daily Record, Entrepreneur, Expert PR, PR Week and Potomac Tech Journal.
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