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Gilden Integrated Creates Marketing for Tech Companies Gilden Integrated has successfully executed integrated marketing communications campaigns for regional and national technology clients, such as Aether Systems, Nextel Communications, and Cambrian Communications. A marketing agency dedicated to the technology sector, Gilden provides clients with a suite of marketing communications services, including strategic planning, advertising, public relations, graphic design, interactive services, media planning and buying, and brand management. Gilden's integrated services model ensures that a company's messages are consistent across every element of its marketing communications campaign. With this type of message consistency, interactive materials, print and broadcast advertisements, sales kits, and press releases all have the same look and feel, underscoring brand integrity. Gilden Integrated was founded in 1995 by creative director and writer Jack Gilden, who recognized the opportunities presented by the burgeoning technology industry. Shortly thereafter, Gilden recruited Evan Davis, a project manager with Price Waterhouse's Management Consulting Services Group to provide the technical expertise necessary to service technology clients. As clients, Gilden sought out young companies that had the strong business model and technological vision necessary to succeed. The agency's speed and agility propelled these forward-thinking clients, and itself, to success. Today, Gilden employs approximately 60 professionals. Since its inception, Gilden's offices have been located in Roland Park. At the end of this month, the agency will move to an historic 19th century church in the Baltimore City neighborhood of Hampden. The building was ravaged by fire in January 1999 and was in danger of condemnation when Gilden purchased it for its new headquarters. Gilden spent the next year and a half restoring the building's significant architectural elements and renovating the community landmark into offices. Gilden's client roster includes Aether Systems, a wireless application services platform provider; Airbiquity, a location technology company; Cambrian Communications, a wholesale broadband service provider; and Legg Mason Funds, a mutual fund company providing long-term investors with personalized investment guidance.
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