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Barcoding.com Grows Rapidly Offering Barcode Vertical Solutions Barcoding.com offers pre-packaged barcoding solutions for business to help track fixed assets, inventory, mail-room packages, and documents. In addition, the company also provides wireless barcode solutions for the retail, distribution, and warehousing industries. Using this technology customers scan items and have the collected information wirelessly transmitted to a host computer system. Real-time data collection saves money by having critical data in the hands of managers and customer service support staff when they need it and reduces errors. Jay Steinmetz, the owner and president of Barcoding.com, began his career by developing missile-tracking systems for the Department of Defense. After spending seven years with a few different barcoding companies, Jay concluded that those companies were not taking advantage of the growing need for vertical market applications and the enormous potential of the Internet. Jay started Barcoding.com in a one-bedroom apartment in 1997. Within a few months, the company moved to a small office in Fells Point, where the staff grew to 7 people. In early 2000, the company moved to downtown Baltimore and grew to 15 people. Earlier this year the company was forced to move from its downtown offices. After an exhaustive and unsuccessful search for affordable space in the City, the company turned to Mayor O'Malley and his staff for assistance. The mayor's office proved a valuable resource by providing a of list available space, discussing different financial options, and ultimately facilitating the negotiations for its new space on Boston Street in Canton. Barcoding.com started in Baltimore and has stayed in Baltimore for three main reasons: 1) a great source of inexpensive young, talent; 2) a Digital Harbor culture that has provided the opportunity to grow; and 3) a central location in the mid-Atlantic region from which to do business. In addition to its Baltimore headquarters there are sales offices in Albuquerque, NM, Richmond, VA, Norwalk, CT, and Sassenheim, Netherlands. R.E. Michel, a distributor of of heating, ventilating, air conditioning, equipment, parts and supplies represents a typical barcoding.com customer. R.E. Michel couldn't get accurate shipping and inventory information in a timely manner to assist with customer service. Barcoding.com installed a wireless barcoding system. Employees used hand-held devices to scan inventory. The scanned information was wirelessly sent to the warehouse management system in real- time. Now managers can connect to their host system via the Internet and lookup the information they need. The system resulted in better customer service and significant cost savings due to a more efficient method to collect information. Revenue reached $3.3 million in 2000 and is on pace to reach $10 million in 2001. Barcoding.com has provided automated data capture solutions for R.E. Michel, Benelli, PSINet, Abbott Laboratories, William B Meyer, Miller Brewing Company, and over 100 other customers.
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