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3-dot bulletThe Life and Death of Data – What it Means for Your Organization

By Vickie Wysokinski, VP of Sales, CAS Severn, Inc. (Published January 19, 2006)

Each fall, the dawn of a new school year marks a new beginning for students and teachers. And for a less tangible appendage of every teacher in every school system around the country: each teacher’s personal data trail which will follow him/her until their death.

Take Miss Davis, a mythical fresh-faced 25-year old tackling her first 2nd grade class at U Learn Or Be Crushed Elementary. She giddily fills out all her employment forms including enrollment into a state retirement fund, a form that generates interest for a while then lies dormant in storage – until seven years after her death!

Managing that single piece of data, multiplied thousands of times, is the essence of a daunting technical problem best dealt with by the practice of Information Lifecycle Management, or ILM. ILM is not merely storage management in which data is stashed in the attic for occasional reminiscence. It is a living, breathing process. When Miss Davis was paying off her student loans, getting married or starting a family, attention to that data was greater. In more normal times, when she was moving along at a more relaxed pace, ILM slowed down as well.

ILM had its origins as primarily a tiered-storage management technology strategy, but it has evolved into a necessary technical undertaking of how to more effectively manage business data throughout its lifecycle, from cradle to grave, or from the advent of Miss Davis’ teaching career to seven years after her death when her employer can finally expunge her records.

ILM was developed on the premise that data has a lifecycle, like our Miss Davis, and a relative business value that changes during the lifecycle of the individual piece of data. For instance, a document that needs to be constantly updated will generate more cost than one that is archived for many years. Storage service levels, which are directly related to business needs and are customized to each business, govern performance, availability, recoverability and cost.

Now, Miss Davis’ information is in an active state during the enrollment process, the retirement process and during the processing of the final death benefits. Active data requires a high service level and is best kept online for instant access. But for the majority of the first 65 years of the data lifecycle, a just–in-case (JIC) strategy should be employed to sufficiently satisfy the business requirements.

JIC data is like an organization’s Plan B. It’s not data that needs to be readily accessible, but it can’t be erased either. Generally, JIC data can be stored with a lesser service level with near-line media such as optical platters, tape or on lower cost disks. However, the record’s retention policy is to retain information until seven years after death, so for the last seven years of the 72-year data lifecycle, the data is inactive. At this dormant point in its lifecycle, data has a diminishing value and should be archived offline with the expectation that it most likely will not be accessed again until it is deleted and destroyed.

The evolution of ILM has been driven by profound legal and compliance mandates, such as Sarbanes-Oxley and HIPAA, as well as DOD 5015.2, that have forced organizations to seek guidance from their executive and legal teams on developing records retention policies and business processes for policy administration, compliance audits and legal discovery. This has proven to be a very daunting task for most organizations as all aspects of the business have been forced to not only work together but also to better understand each other’s processes and pain points. Consequently, companies are finding themselves unprepared to respond to the growing business requirements related to ILM because current business processes aren’t adequate to support the data lifecycle needs of the business.

Today, many factors go into determining the relative value of data. The type of data, how it was created, who created it, the need for encryption or write-once-read-many (WORM) media, are all key factors in determining how much a document is worth and how accessible it needs to be. The data lifecycle is also a key factor - what business processes use this data? How often and how quickly will it be needed in the future? By analyzing both business processes and storage costs, the information lifecycle of the data controls the appropriate storage service level required for a specific type of data. Once the “point in time” value of the data has been determined, the appropriate service level for that data can be assigned.

ILM is not an off-the-shelf product, like database or accounting software. ILM, driven by customized business requirements, is best deployed by creating a central content management repository controlled by integrated software that can provide the following key solution components: Business Process Management, Content Management, Document Management, E-Mail Management, Records Management and Storage Management.

For example, ILM’s integrated software would capture and store Miss Davis’ enrollment forms in a content repository. An approval process would then be initiated to complete the necessary activities required to enroll the teacher into the retirement program. During this process, several people may need to view the submitted documents to verify their completeness. When this business process is finished, the final step is to associate the teacher’s electronic documents with a specific records lifecycle.

This lifecycle imposes a regulated policy governing the teacher’s documents from her first day in a classroom to her last on earth. While employed within the school system, the teacher may contact the retirement agency via email. Through capturing and storing this communication, this may allow the retirement agency to better respond to the teacher as well as provide a level of protection to the retirement agency in case a legal matter ever arose. At the event of a communication that requires outbound correspondence, a document created by the retirement agency may require several participants in the creation of the final draft.

The days of using ILM strategies just to maximize storage resources are over. Organizations have come to realize that ILM is not merely for IT anymore - it has evolved into an enterprise-wide business initiative that involves technology, people and processes. By deploying ILM, companies can now reap very tangible business benefits such as improved customer service, increased productivity and reduced business process cycle time

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